Gift Note
Senior Manager, Integrated Marketing
We Are Uni.
Uni is a clean bodycare brand making waves — and doing it the right way. Founded in Australia by Alexandra Keating, every product is powered by a proprietary Marine Complex that delivers clinically proven, 24-hour hydration and lasting skincare benefits. The formulations are as sensorial as they are effective — luxurious textures and signature fragrances that make every routine feel like a ritual. As a pioneer in "blue beauty," Uni leads the industry in sustainable formulations, packaging, and business practices — a philosophy that runs through every product and every decision. Today, Uni is available at Ulta Beauty in the US, Mecca in Australia, and Space NK in the UK, as well as directly at WeAreUni.com and on Amazon. Clinically powerful. Sensorially unforgettable. Skincare for your body.
Job Description
We are seeking a Senior Manager of Integrated Marketing to help accelerate that growth and build the brand for the long term. As a critical hire for Uni, this role is the connective tissue of our marketing organization: unlocking and connecting our full 360° marketing engine across digital, social commerce, influencer, and affiliate while protecting and building Uni's unique brand DNA across every channel and touchpoint.
At Uni, we don't just launch products — we launch cultural moments. This role leads cross-functionally to align PR, experiential, social, influencer, digital, and retail marketing around one brand story and one growth agenda. The ideal candidate is a unique combination: a disruptive creative thinker with a sharp analytical mind, a growth mindset, and a genuine pulse on culture. They lead through influence, move fast, and know how to build brand.
Key Responsibilities
Integrated Strategy & Campaign Leadership
• Partner with the CMO to create and drive the integrated marketing strategy connecting PR, experiential, brand advertising, social commerce, influencer, affiliate, digital, and retail into a unified growth engine
• Lead end-to-end 360° campaign development from brief through post-launch analysis; own the marketing calendar across launches, campaigns, and key retail moments
• Translate brand and product strategies into breakthrough creative platforms and campaign narratives that drive both brand love and measurable business impact
• Serve as the cross-functional integrator — aligning social, influencer, digital, and retail marketing teams around shared objectives without owning their channels
Brand Positioning & Creative
• Protect and build Uni's unique brand positioning — ensuring a consistent, distinctive voice, aesthetic, and identity are upheld across all channels, partners, and markets
• Act as the organization's creative thought-starter — generating disruptive, culturally relevant ideas and leading integrated briefing processes that inspire great work from agencies and internal teams
• Develop scalable launch frameworks and playbooks that sharpen Uni's speed-to market and strengthen campaign capabilities as the brand scales
PR & Communications
• Own Uni's PR strategy and media relations, working with agencies globally across beauty, wellness, lifestyle, and sustainability press
• Lead all press materials, brand narratives, and story angles that reinforce Uni's blue beauty mission and brand positioning
Experiential & Brand Activations
• Develop and execute Uni's experiential strategy — from press and influencer moments to consumer activations and retailer events with Ulta Beauty, Mecca, and Space NK
• Ensure every brand experience is on-brand, creatively strong, and built to generate organic reach and cultural conversation
Partnership Marketing & Go-to-Market
• Identify and execute strategic brand partnerships and collaborations that amplify Uni's positioning, extend reach to new audiences, and drive growth
• Own go-to-market planning for product launches and campaigns — coordinating across social, influencer, PR, digital, and retail to develop, pitch, and activate 360° campaigns internally and externally
Analytics & Measurement
• Build a measurement framework across PR, experiential, partnerships, and integrated campaigns; partner cross-functionally to develop a marketing dashboard with clear KPIs tied to brand and growth goals
• Leverage consumer insights, performance data, and cultural trends to continuously sharpen strategy and optimize investment across the full marketing mix
Qualifications
• 6-8+ years in integrated or brand marketing — beauty, wellness, lifestyle, fashion, or premium consumer goods strongly preferred
• Proven track record leading 360° campaigns that connect PR, experiential, partnerships, and cross-channel marketing into one cohesive brand story with demonstrated commercial impact
• Deep fluency across digital, social commerce, influencer, and affiliate marketing — understands how each lever connects and how to unlock them together
• Strong PR background with existing media relationships in beauty or lifestyle; experience managing PR, creative, and experiential agencies
• Experience owning go-to-market strategy and brand partnership marketing end-to end, including building scalable launch frameworks
• Exceptional cross-functional leader — aligns and mobilizes teams without direct authority; strong executive communication and presentation skills
• Unique combination of creative instinct and analytical rigor; growth mindset with a proactive approach to creating processes and empowering new digital technology to accelerate growth
• Genuine passion for clean beauty, sustainability, and building a brand that stands for something real
