Gift Note
Senior Manager, Growth Influencer Marketing
We Are Uni.
Uni is a clean bodycare brand making waves — and doing it the right way. Founded in Australia by Alexandra Keating, every product is powered by a proprietary Marine Complex that delivers clinically proven, 24-hour hydration and lasting skincare benefits. The formulations are as sensorial as they are effective — luxurious textures and signature fragrances that make every routine feel like a ritual. As a pioneer in "blue beauty," Uni leads the industry in sustainable formulations, packaging, and business practices — a philosophy that runs through every product and every decision. Today, Uni is available at Ulta Beauty in the US, Mecca in Australia, and Space NK in the UK, as well as directly at WeAreUni.com and on Amazon. Clinically powerful. Sensorially unforgettable. Skincare for your body.
Job Description
Uni is seeking a Senior Manager of Growth Influencer Marketing to own and scale the brand's full influencer and affiliate ecosystem — from emerging creators to large-scale talent. This is a high-impact growth role for a culturally connected, performance-minded marketer who knows how to connect authentic creator relationships with business objectives.
Key Responsibilities
Influencer Strategy & Creator Ecosystem
• Own influencer strategy end-to-end across the full creator spectrum — nano to celebrity — on Instagram, TikTok, YouTube, and emerging platforms
• Identify emerging talent and culturally relevant voices early, keeping Uni at the forefront of the conversation
• Build a tiered creator program with clear frameworks for discovery, briefing, contracting, and performance evaluation
• Develop long-term relationships that build authentic brand love and loyalty
Affiliate Marketing & ShopMy
• Build and scale a high-performing affiliate program with a focus on conversion and revenue — owning ShopMy, Social Commerce affiliates, including TikTok Shop, and other emerging platforms
• Recruit and activate a strong affiliate portfolio across beauty, fashion, wellness, and lifestyle; manage commissions, tracking, and partner communications
• Define, optimize and grow affiliate KPIs including ROAS, GMV, and conversion rate
Gifting Strategy & Execution
• Develop and execute a scalable gifting program — seeding, PR mailers, and bespoke gifting to generate authentic UGC and organic reach driving EMV
• Build & lead strategic gifting program for both newness and core to drive awareness, content and conversion
• Convert gifted creators into paid partners, affiliates, and long-term brand advocates
Cross-Functional & Performance
• Connect the dots across influencer, paid social, digital, eCommerce, content, and retailer marketing to drive the full business
• Identify high-performing influencer content to maximize across the marketing engine, including organic social, paid media, owned channels, email/CRM, and retail assets (Ulta Beauty, Mecca, Space NK)
• Build a clear measurement framework with KPIs and targets, tracking and reporting consistently cross-functionally and to leadership
• Leverage influencer management platforms and AI-powered tools to streamline execution and stay ahead of the curve
Qualifications
• 6-8+ years in influencer marketing, affiliate marketing, or creator/growth marketing — beauty, fashion, wellness, or premium consumer goods preferred
• Proven track record building influencer and affiliate programs that drive both brand equity and revenue
• Deep experience with affiliate platforms (ShopMy, LTK, Impact) and influencer tools (CreatorIQ, GRIN, Traackr, or similar)
• Fluency across Instagram, TikTok, and YouTube with a genuine pulse on emerging talent and platform trends
• Strong analytical skills and experience managing paid creator contracts, usage rights, and FTC compliance
• Entrepreneurial, cross-functional, and culturally plugged in — with a genuine passion for clean beauty and brand building
